When we met the h-teat team the first time we thought they were insane, but their idea is now being rolled out in 10 major capitals around the world.
The first bizplan that the team sent us was sketchy at best and had the ingrediences of a prank. However, when we met them in person, we saw a group of highly motivated people burning for an idea. And as long as we see that passion, keep on bringing the ideas!
h-teat is a set of consumer products sold at privatly owned h-teat museums around the world. The idea was genereated during a visit to a museum in sourthern Germany about 3 years ago. Rooms with artifacts from the region around Munich were portraid in one room after another. One of the h-teat orignal members recall telling a joke to a friend during the visit. This joke turned out to be the starting point of a great new HIPP financed company.
So what is it? h-teat is a set of collectors items that reflect a piece of fictuous history of the capital where the product is sold. The h-teat is sold in a variance of colors, all with the same metal compound. The highend version is called "yellowmetal, better than GOLD" and comes with a certificate of authenticity. At these small museums, usually located in prime tourist locations, you can follow the craftsmen simulating production of the actual h-teat. Production of the product is for now located in Egypt, but we are currently looking into moving this to Asia for quality and labour reasons. The product is identical in all cities where it is currently merchandized. So far, 430.000 units have been sold at an average price of $110/unit.
The entry level h-teat is in rust-brown and has a price of $60 and the yellowmetal(tm) high end version is $190. The midtier is called "h-teat silver shadow" and costs $140 per unit. An average tourist buys 3 units, one of each. Only the yellowmetal(tm) unit comes with the sought after certificate of authenticity.
We have seen some replicas of the h-teat on the North America market, but our lawyers are currently looking into this situation. For now, h-teat is only sold in San Francisco and New York on the North American market.
Yes, we are excited to bring this new product above and beyond the 10 capitals. Be on the look out!
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3 comments:
How can we be part of this? I live in Barcelona and see a great potential for setting up shop here. Which 10 cities are you focusing on?
Bercelona is not on the list as it is not a capital. We are however opening up in Madrid early March, to be prepared for the tourist season starting in the spring. Send me your contact info and let's see if we can work something out!
Short question. Can bruun be applied on clothes? Any cance to estimate the bruun cost per shirt in volumes in excess of 10.000 annually?
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